about us
At Moda Advisory, founders Sari Martelo and Rebecca Merritt bring their in-depth knowledge and combined experience of over 25 years in the fashion business, specializing in tailored consulting services for retail goods and hospitality industries. Their expertise spans a wide array of sectors, focusing on fashion, where they offer unparalleled insights and strategic guidance.
Rebecca and Sari possess sharp business acumen, with Rebecca excelling in operations and Sari demonstrating expertise not only in luxury sales but also in cultivating relationships critical to business success. Together, they leverage their networks and collaborative spirit to deliver innovative solutions that drive growth and enhance brand success. With a commitment to excellence and a dedication to shaping the future of luxury retail, they stand poised to guide clients through the ever-evolving industry landscape confidently.
R e b e c c a m e r r i t t
Rebecca is a seasoned professional at the intersection of fashion business and psychology, holding a Master of Science in Applied Psychology in Fashion from London College of Fashion. With over a decade of experience in the fashion industry, including a significant role as COO of a private label encompassing all aspects of the business, Rebecca brings strategic insight and operational expertise to her work.
Driven by a commitment to thoughtful planning and logical decision-making, Rebecca's journey is characterized by her genuine understanding of human behavior and a practical approach to problem-solving. Her goal is to support businesses in navigating the dynamic landscape of fashion and luxury, helping them thrive and grow sustainably. Her dedication to sustainability and ethical practices makes her a respected voice in the conversation around responsible fashion. Her personal philosophy centers around the importance of empathy, creativity, and a balanced approach to business.
s a r i m a r t e l o
Sari is a dynamic and visionary leader in the fashion industry, known for her innovative approach and deep understanding of luxury retail. Sari’s experience in luxury sales and brand-building, combined with her background in Fashion Merchandising and Management from the Fashion Institute of Technology, uniquely position her as an invaluable advisor in the fashion industry.
Throughout her career, Sari has worked with some of the most prestigious names in the industry, where she has played a pivotal role in developing and implementing successful partnerships that drive growth and enhance brand visibility. Her keen eye for emerging trends and her ability to anticipate market shifts have made her an invaluable asset to any team.
In her current role as a co-founder of Moda Advisory, Sari continues to push boundaries and inspire innovation. Her expertise and insights are sought after by clients looking to navigate the complexities of the luxury retail landscape and achieve lasting success.